1. Visual identity
The partnership of a business/organization to its audience is recognized as branding. Brand identity is the way a business conveys its personality, essence and tone, plus its emotions, experiences and memories. Similarly, visual identity graphics design could be the brand identity's visual elements that function as face of a brandname - so that it can convey such intangible qualities in the shape of images, colors and shapes.
Visual identity graphic designers work together with brand stakeholders to design logos, color palettes, typography and image libraries that represent the personality for the brand. Regardless of creating regular business cards and company stationary, designers usually come up with visual brand guidelines (style guides) that provide the best practices and types of visual branding used across different media. These guidelines help make sure the consistency of this brand all through future applications.
2. advertising and marketing
Graphics design to most of people represents the designs made for marketing and advertising. Businesses count on best marketing efforts to influence the decision-making process of the potential audience. Effective marketing allows visitors to engage based on their needs, wants, awareness and satisfaction of an item, service or brand. Since visual content is much more engaging to people, graphics design helps businesses/organizations communicate and promote themselves in an even more effective way.
Marketing designers come together with business people, managers, directors and marketing professionals to generate assets for marketing strategies. Some work as freelancers while others work as part of an in-house team or creative group. Other designers concentrate on a certain style of media like magazine ads and vehicle wraps or create a wide variety of collateral useful for print and digital. They was previously focused on print but their role has developed to add more digital assets to be used particularly for content marketing.
3. User interface
Graphical user interface or UI is the way users communicate with a computer device or an app. UI design is the method of designing interfaces to ensure they are easy to use and give great user-friendly experience.
A UI comes with everything a user interacts with - like keyboard, mouse and screen. However, when it comes to graphical design, UI design's focus is on a user's visual experience plus the design of graphic elements, such as for example buttons, menus and micro-interactions, and others. It's the job of a UI designer to generate a balance between aesthetics and technical functionality.
UI designers focus on mobile apps, desktop apps, website pages and games. It works hand in hand with user experience (UX) designers, designers (who know how the app works), as well as UI developers - who write the code so that it can perhaps work.
4. Publication
Publications which come in long-form pieces communicate with viewers by means of public distribution. They had previously been in print medium like books, magazines, newspapers and catalogs, but there has been a significant increase in digital publishing within the last decades.
Graphic artists who concentrate on publications coordinate with publishers and editors to help make layouts which have carefully chosen typography and accompanying artwork, such as graphics, illustrations and photography. Publication designers may either work as a freelancer, creative agency member or section of a publishing company.
